Herald World News


Audience Profile

World

Reader profile

Those who read World tend to be well educated, and are likely to be trusted opinion leaders. There are pronounced skews to being employed in the top three occupation groups, in which people enjoy incomes significantly ahead of the national average.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 44.07%

Male: 55.93%

Top 3 Socios: 65.71%

Top 3 Occupations: 24.84%

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Lifestage One – Dependent Children: 3.53%

Lifestage Two – Independent Young Adults: 18.11%

Lifestage Three – Adults with Young Families: 18.75%

Lifestage Four – Adults with Older Children: 22.44%

Lifestage Five – Empty Nesters: 37.18%

Home Owners: 69.87%

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NZ Herald Online World Section

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018