Herald on Sunday


Audience Profile

Herald on Sunday

Reader profile

Herald on Sunday has an even gender split in its readership. Its readers are most likely to be in family households with a skew towards having younger children. Their earning potential is very strong, as they are establishing a strong career.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 43.75%

Male: 56.25%

Top 3 Socios: 63.35%

Top 3 Occupations: 21.88%

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Lifestage One – Dependent Children: 3.98%

Lifestage Two – Independent Young Adults: 15.62%

Lifestage Three – Adults with Young Families: 16.48%

Lifestage Four – Adults with Older Children: 24.43%

Lifestage Five – Empty Nesters: 39.77%

Home Owners: 72.16%

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