Herald Business


Audience Profile

Herald Business Print

How readers engage with Herald Business

Qualitative research has found that the Herald Business sections are perceived as having expertise, wisdom and intelligence.

Reader profile

The Business Herald delivers an affluent business audience and combines the twin benefits of a dedicated core readership of business- focused readers, who are also high income earners.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 35.29%

Male: 64.71%

Top 3 Socios: 69.75%

Top 3 Occupations: 31.65%

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Lifestage One – Dependent Children: 0.84%

Lifestage Two – Independent Young Adults: 14.01%

Lifestage Three – Adults with Young Families: 16.53%

Lifestage Four – Adults with Older Children: 23.53%

Lifestage Five – Empty Nesters: 44.82%

Home Owners: 76.19%

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Herald Online Business

How readers engage online

Visitors to the nzherald.co.nz/business site are some of NZ Herald Online’s most engaged visitors. The page ranks in the top 5 of NZ Herald Online pages for both average page duration (2 minute 01), and average session duration (2 minutes 57)¹.

Audience profile

Visitors have an average household income 15% higher than the national average and are 18% more likely to be in one of the top 3 socio groups. The site alone reaches 19% of all senior professionals, government officials, business managers and proprietors¹.

Source: ¹Nielsen Market Intelligence August 2015, 
Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

 

 

The Business

Readers who engage with The Business

The Business reaches those within business who make the decisions, and those who will one day take their place. It allows you the opportunity to influence key people within these organisations who have the responsibility for buying products and services not only for themselves, but for their company.

Reader profile

The Business has a slight male skew and is read predominantly by people over the age of 50. These people are well informed, trusted opinion leaders.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018


 

Female: 33.97%

Male: 66.03%

Top 3 Socios: 70.23%

Top 3 Occupations: 30.92%

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Lifestage One – Dependent Children: 0.76%

Lifestage Two – Independent Young Adults: 11.83%

Lifestage Three – Adults with Young Families: 14.89%

Lifestage Four – Adults with Older Children: 23.66%

Lifestage Five – Empty Nesters: 48.47%

Home Owners: 76.72%

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