Hawke's Bay Today

“Hawke’s Bay Today prides itself on being the number one source of news in the province – in print and online.

The publication is unashamedly local in its coverage. It covers all the major issues in the region, regularly doing in-depth analysis on topics of interest.

The publication also champions local events like the Horse of the Year, Food and Wine Classic, Wine Awards, Hawke’s Bay Show and the Country to Coast run/walk to mention a few. Hawke’s Bay Today has also driven a number of successful campaigns including the Bring Yer Boots initiative, Focus on Poverty and an anti legal highs drive. 

Hawke's Bay Today is well regarded in the community and gets strong feedback in the form of opinion pieces, letters and texts to the editor."

Andrew Austin, Editor, Hawke's Bay Today 

Hawke’s Bay Today has a fresh, lively look and a primary focus on local and regional news, business and sport. It also offers solid coverage of national and international developments. The publication has a strong features focus covering all topics from food and wine, agriculture and horticulture, home and garden, to books, travel, the arts, entertainment, health and technology. 

Hawke's Bay Today is distributed to the Hawke's Bay area and surrounds in the morning Monday to Saturday.

In addition to the print publication, hawkesbaytoday.co.nz provides a digital presence for the region, with advertising opportunities available.

Download the Hawke's Bay Today overview

Hawke's Bay Today includes 

  • Monday: Sport, weekend photographs
  • Tuesday: Business Extra
  • Wednesday: Arts, Vibe
  • Thursday: The Land
  • Friday: Property Guide, Driven, Gardening, Raceform guide
  • Saturday: Indulge

Hawke’s Bay Today also publishes 




Source: Nielsen CMI Fused Q4 14 - Q3 15 September *AP15+, ABC 12 Months to 30/06/2015

"The people at Hawke’s Bay Today understand our business and consistently provide us with the right campaign at the right time. I would highly recommend any business looking to target their current customer base or expanding that base, to give the people at Hawke’s Bay Today a call. - Geoff Tapscott, Director, Freedom Furniture Hastings"

Total Brand Audience


Monthly Digital Audience


Weekly Print Readership