Bay of Plenty Times

“Founded in September 1872, the Bay of Plenty Times has faithfully recorded the development of Tauranga city and surrounding district, making Tauranga's progress from a small fishing village to one of New Zealand's fastest-growing centres." 

Scott Inglis, Editor, Bay of Plenty Times


The Bay of Plenty Times, and their associated publications are the driving forces behind the Western Bay of Plenty’s premier multimedia publishing business. The Bay of Plenty Times was awarded Small Newspaper of the Year at the 2012 and 2013 Canon Media Awards. 

The weekday Bay of Plenty Times changed to compact format and morning delivery in March 2013. The Saturday edition, Bay of Plenty Times Weekend, is also delivered in the morning but as the big weekend read it remains a broadsheet newspaper. 

The Bay of Plenty Times Weekend has major coverage of local news and opinion, including high-profile Bay columnists, obituaries, world section, sports, business, employment and classified advertising, and a local features section that gives readers the inside story on important issues. A section is also devoted to property and commercial. The Bay of Plenty Times Weekend also features a pull-out magazine, titled Indulge, which focuses on lifestyle, food, fashion, beauty, people, the local social scene as well as television and entertainment.


Bay of Plenty Times Includes 

The Bay of Plenty Times produces seven newspaper inserted magazines each week: 

  • flavours: Wednesday's local food and wine lift-out
  • vibe: Thursday's entertainment lift-out
  • The Land: Thursday’s rural lift-out
  • Driven: Friday's motoring lift-out
  • Property Guide: Friday’s local residential real estate sales guide
  • indulge: Saturday's women's lifestyle magazine
  • 48 Hours: Saturday's weekend guide


Bay of Plenty Times also publishes 

Source: Nielsen CMI Fused Q4 13 – Q3 14 October 

"Today the Bay of Plenty Times employs over 80 local staff and is read on average by 37,000 people every day, making it the region's highest read daily newspaper."

Total Brand Audience


Monthly Digital Audience


Weekly Print Readership





Bay of Plenty Times'S AUDIENCE PROFILE