Who doesn’t like a good story? The advertising landscape has changed dramatically over the years and companies have to rethink how they deliver their brand messages. Branded content is a unique way of reaching consumers through quality storytelling. Find out more about what branded content can do for your business in this week’s newsletter…
Since launching our content marketing team here at NZME, we’ve taken five branded content products to market. In this newsletter Cassie Roma, our GM Content Marketing, delves deeper into Content Marketing and our capabilities to bring it to life.
Food giant Nutella took their first venture into branded content with their Spread the Happy campaign.
A crafty integrated Radio and Social campaign with ZM resulted in an increase in sign-ups and brand awareness for MyRepublic.
Plus, WIN a weekly William Grant and Sons Whiskey prize pack with Radio Sport.
Remember, you can also like us on Facebook and LinkedIn where we regularly provide advertising trends, case studies, industry news and a few things to make you smile. MORE