Experiential Marketing is a growing form of advertising that focuses primarily on helping customers experience a brand.

Take advantage of NZME’s unique position to amplify its connections with national and local audiences through talent, media placement, brand experiences, audience engagement and user generated content. NZME Experiential is a one-stop shop, so we take care of it all seamlessly. We’re passionate about helping you, and your clients.

We can help you..

-    Create truly engaging strategies and campaigns that deliver
-    Activate brands
-    Generate measurable brand engagement
-    Create branded content and reach across our multi-media assets

We help Brands achieve their goals, whether targeting a mass market or a defined segment.   Our approach is as varied as our clients – from individual sampling to large-scale guerrilla marketing, and a myriad of custom creative solutions in-between. Our only constant is to provide a true, meaningful brand experience; our only limit is the range of human emotions.  

Make the connection. Partner with NZME Experiential.



Strategy & planning

Devised by an industry-leading team, strategy and campaign development is focused on delivering  experiential solutions that get your target audiences talking and responding to your brand:

•    Experts in their field across key media platforms – radio, digital, newspapers, magazines and e-commerce
•    End-to-end project and talent management
•    E-commerce solutions to complete the path to purchase – closing the loop on Experiential campaigns so you can immediately see results


Activations

NZME Experiential boasts the most experienced brand activation teams in NZ, at your command, out on the streets, operating across the country.

•    Rapid mobilisation in 23+ markets around NZ
•    40+ vehicles and activation assets to leverage as part of any campaign
•    NZME. brands connect with 3.1 million kiwis to support any activation size
•    E-commerce solutions to complete the path to purchase and deliver live results as the activity occurs
•    Staff and talent management


Brand engagement

NZME Experiential is a one-stop shop for New Zealand’s best talent, branded content, and highly engaged audiences.

•    Access to NZME. talent to  bring to life branded content that delivers results
•    Making brands part of conversation through all available media channels
•    Custom content development that positions you or your client’s brands above the clutter
•    Leverage of NZME. Entertainment brands such as Viva, Driven, Bite, TimeOut, ZM, The Hits, Mix, Coast, Radio Hauraki, Radio Sport and Flava


Branded content & media

Branded content solutions have proven extremely popular with our clients and our audiences. We can creatively help you tell your brand story in a dynamic and authentic way that resonates with the target you are searching for. Using the extensive NZME.  media talent pool branded content solutions can be developed and executed seamlessly to achieve commercial and brand objectives.


Source: Nielsen CMI, November 2016 Fused database. AP10+.  Based on unduplicated weekly reach of NZME. newspapers, magazines and radio stations, and monthly domestic unique audience for NZME. digital channels.