Audience Profile

Weekend Magazine

Reader profile

A significant number of Weekend readers are home owners in family life stages. They enjoy making the most of their weekend whether it is trying a new recipe or looking at ways to improve their home, planning a day trip or a night out. Weekend offers them the utility to make the most of their days off.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 53.74%

Male: 46.60%

Top 3 Socios: 65.99%

Top 3 Occupations: 23.47%

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Lifestage One – Dependent Children: 1.70%

Lifestage Two – Independent Young Adults: 8.16%

Lifestage Three – Adults with Young Families: 12.24%

Lifestage Four – Adults with Older Children: 28.57%

Lifestage Five – Empty Nesters: 49.32%

Home Owners: 76.87%

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