“Weekend is a love letter to the energy and creativity of our city, and the surrounding countryside.

Full of great tips every weekend of things to do and places to go – from outings and adventures, to travel, the best of the city’s music, movies, performing arts and visual arts. We love to dig out the quirky corners, both the magnificent centerpieces of our town and the quirky finds on the fringes.

Our readers expect us to be the first to know the best there is to do, see and keep them entertained. They comb the advertising as closely as they do the editorial for inspiration and ideas.”

Michelle Hurley, Editor, Weekend


Weekend is a lift out magazine designed to meet the needs of Weekend Herald readers.

An indispensable guide to weekend life, the content is bright, breezy and uplifting. Weekend’s feature stories are wide ranging, covering all kinds of activities that Aucklanders like to indulge in at the weekend, and presents our advertisers with a range of highly targeted environments including Busy Kids, Destinations, Neighbourhood, and Arts.

Weekend also features TimeOut your weekend guide to what to watch, read, play and do along with seven day television listings.

Download Weekend overview

Weekend includes

  •   Busy Kids
    -    Previewing events to come
    -    Children & families – activity based
  •   Destinations
    -    Rotating journalists

  •   Arts 
    -    Classical & fine arts
    -    Janet McAllister – opinion art and culture
    -    TJ McNamara – art critic galleries
    -    William Dart – classical music and opera
    -    Dionne Christian – arts & books editor

Reader Motivation

“Weekend is about ideas for my family today.”


Source: Nielsen CMI Fused Q1 15 - Q4 15 December 2015

"Weekend readers are actively looking for inspiration – a powerful environment for advertisers to appear in."

Weekly Print Readership



Weekly, Saturday