Travel

With both a permanent digital section on NZ Herald Online, two print publications, one in Tuesday’s The New Zealand Herald and the second in the Herald on Sunday, Travel is a definitive guide on travel for New Zealanders.

“Kiwis love to travel. Whether they’re looking for a bargain, a luxury meal, a camel-riding experience or a holiday with the kids, more New Zealanders fuel their wanderlust through our pages than in any other travel title.”

Winston Aldworth, Editor, Travel

Travel provides a guide to national and international locations featuring everything from weekend breaks around New Zealand to the latest food trends around the globe for both the discerning traveller and the dreamer.

Travel caters to readers with varying budgets and travel objectives, and with a nation of avid travellers, and readers who are actively looking for travel getaways, is the perfect destination for brands that want to speak to a travel-minded audience.

Travel weekly features

  •   Bar/Fly
  •   Flight Check
  •   Room Check
  •   Departure Lounge
  •   Travel opinion/humorous piece
  •   Elizabeth Easther – Kia Ora, small town
  •   My Holiday
  •   The 5 List – Megan Singleton
  •   Across the Ditch (Australian content)
  •   Island Time (Pacific Island content)
  •   Discover America (USA content)
  •   Fortnightly Cruise feature
  •   Hot Deals
Download the Travel overview

Reader Motivation

“I look to Travel as much for travel ideas, as I do for the enjoyment of reading about places I dream about visiting – in fact, these dreamscapes often find themselves on my ‘bucket list’ before too long!”

“I also enjoy reading about local destinations, travel is the inspiration I need for discovering more of New Zealand.”

 

Source: Nielsen CMI Fused Q1 15 - Q4 15 December 2015

"Travel readers bags are packed, with 82% intending to travel in the next 12 months: 75% domestically and 50% internationally.*"

Total Brand Audience

444,000

Monthly Digital Readership

164,000

Weekly Print Readership

294,000

Print Frequency

Twice weekly, Tuesday & Sunday
Travel'S AUDIENCE PROFILE