Travel

With both a permanent digital section on NZ Herald Online, two print publications, one in Tuesday’s The New Zealand Herald and the second in the Herald on Sunday, Travel is a definitive guide on travel for New Zealanders.

“Kiwis love to travel. Whether they’re looking for a bargain, a luxury meal, a camel-riding experience or a holiday with the kids, more New Zealanders fuel their wanderlust through our pages than in any other travel title.”

Winston Aldworth, Editor, Travel

"Sunday Travel has it all for the discerning, adventurous, tech-savvy, and open-minded traveller who likes style, quality and independence, and for whom great food and adventure are a big part of their experience." 

Stephanie Holmes, Deputy Editor, Sunday Travel 

Travel provides a guide to national and international locations featuring everything from weekend breaks around New Zealand to the latest food trends around the globe for both the discerning traveller and the dreamer.

Travel caters to readers with varying budgets and travel objectives, and with a nation of avid travellers, and readers who are actively looking for travel getaways, is the perfect destination for brands that want to speak to a travel-minded audience.

Travel weekly features 

  •   Bar/Fly
  •   Flight Check
  •   Room Check
  •   Departure Lounge
  •   Travel opinion/humorous piece
  •   Elizabeth Easther – Kia Ora, small town
  •   My Holiday
  •   Across the Ditch (Australian content)
  •   Island Time (Pacific Island content)
  •   Discover America (USA content)
  •   Fortnightly Cruise feature
  •   Hot Deals

Sunday Travel content 

  • Where I’d Rather Be …: dream destinations both locally and internationally that we would love to visit this time next week, next month, and next year.
  • Hits and Misses: Well-known personalities tell us about their best and worst travel experiences.
  • The Short Haul: Travel news, hot products, innovations, and a celebrity holiday Instagram post
  • Travel Insider: Locals give us the lowdown on where to eat/drink/shop/stay/play in a global destination

Download the Travel overview

Reader Motivation

“I look to Travel as much for travel ideas, as I do for the enjoyment of reading about places I dream about visiting – in fact, these dreamscapes often find themselves on my ‘bucket list’ before too long!”

“I also enjoy reading about local destinations, travel is the inspiration I need for discovering more of New Zealand.”

 

Source: Nielsen CMI Fused Q1 16 - Q4 16 December

"Travel readers bags are packed, with 82% intending to travel in the next 12 months: 75% domestically and 50% internationally.*"

Total Brand Audience

510,000

Monthly Digital Readership

278,000

Weekly Print Readership

257,000

Print Frequency

Twice weekly, Tuesday & Sunday
Travel'S AUDIENCE PROFILE