Travel

With two weekly print magazines (one on Tuesday and one on Sunday) and a digital section updated throughout the day, the Herald travel team provides a definitive guide for New Zealanders planning their holidays and adventures.

"Kiwis love to travel. Whether they’re looking for a bargain, a luxury meal, a camel-riding experience or a holiday with the kids, more New Zealanders fuel their wanderlust through our pages than in any other travel title.”

Winston Aldworth, Editor, Travel

"Sunday Travel has it all for the discerning, adventurous, tech-savvy, and open-minded traveller who likes style, quality and independence, and for whom great food and adventure are a big part of their experience." 

Stephanie Holmes, Deputy Editor, Sunday Travel 

Travel provides a guide to national and international locations featuring everything from weekend breaks around New Zealand to the latest food trends around the globe for both the discerning traveller and the dreamer.

Travel caters to readers with varying budgets and travel objectives, and with a nation of avid travellers, and readers who are actively looking for travel getaways, is the perfect destination for brands that want to speak to a travel-minded audience.

Travel weekly features 

  • Destinational features, with emphasis on Australia, the Pacific Islands, Europe and America
  • Regular cruise features
  • Flight Check and Room Check reviews of flights and accommodation
  • Departure Lounge — giveaways and tidbits
  • Ask Away – a weekly advice column
  • Opinion pieces — the worst of airline food, the horrors of other travellers, etc…
  • He tangata — Elizabeth Easther’s tales from the personalities in the travel industry
  • My Holiday — celebrities share their favourite travel memories
  • A weekly ‘Hot Deals’ page

Sunday Travel content 

  • Where I’d Rather Be …: dream destinations both locally and internationally that we would love to visit this time next week, next month, and next year.
  • Hits and Misses: Well-known personalities tell us about their best and worst travel experiences.
  • Check-In Desk: Travel news, hot products, innovations, and a celebrity holiday Instagram post
  • Destination stories: From budget-friendly family getaways to the height of luxury, and from New Zealand to around the world.

Reader Motivation

“I look to Travel as much for travel ideas, as I do for the enjoyment of reading about places I dream about visiting – in fact, these dreamscapes often find themselves on my ‘bucket list’ before too long!”

“I also enjoy reading about local destinations, travel is the inspiration I need for discovering more of New Zealand.”

 

Source: Nielsen CMI Fused Q416 - Q317 October 2017 *AP15+

"Travel readers bags are packed, with 82% intending to travel in the next 12 months: 75% domestically and 50% internationally.*"

Total Brand Audience

505,000

Monthly Digital Readership

171,000

Weekly Print Readership

356,000*

Print Frequency

Twice weekly, Tuesday & Sunday
Travel'S AUDIENCE PROFILE