It combines the power of:
• The New Zealand Herald: New Zealand’s largest daily newspaper.
• GrabOne: New Zealand’s largest daily e-commerce platform.
• Element magazine: New Zealand’s largest and most respected sustainability magazine.
It is a permanent e-commerce site hosting client’s ethical and sustainable products and services. Most products will carry accreditations and a guide will explain what the accreditations represent. In addition to the website, these products and services will be featured within the New Zealand Herald via Element magazine, a monthly eDM to over 400,000 subscribers and monthly promotion of products available via the Editor’s Choice within Element magazine and online at elementmagazine.co.nz
Element magazine is the largest sustainability publication in New Zealand. It is inserted into the NZ Herald each month and all of Elements content is also loaded onto nzherald.co.nz. Each month the print publication and elementmagazine.co.nz will educate readers editorially about certain product and accreditations and drive them to shopgreen.co.nz to purchase. Advertising across the NZ Herald, nzherald.co.nz and NZME.’s assets will also be driving traffic to the site.
Shopgreen.co.nz will be powered by GrabOne, one of the largest ecommerce sites in New Zealand. It will also be supported by the mass reach strength of the NZ Herald, nzherald.co.nz and its media assets. The goal is to change the face of ethical consumerism in New Zealand.
"shopgreen.co.nz is the new destination for New Zealand’s ethical consumers."