Driven


Audience Profile

Driven Magazine

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 20.55%

Male: 79.45%

Top 3 Socios: 66.44%

Top 3 Occupations: 28.08%

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Lifestage One – Dependent Children: 2.05%

Lifestage Two – Independent Young Adults: 10.96%

Lifestage Three – Adults with Young Families: 19.18%

Lifestage Four – Adults with Older Children: 23.29%

Lifestage Five – Empty Nesters: 44.52%

Home Owners: 73.29%

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Driven Online

Below is based on the NZ Herald Online motoring section audiences:

Source: Nielsen CMI Fused Q416 - Q317 October 2017