Driven

A destination for motoring enthusiasts, Driven covers all things motoring, offering our readers a wide range of engaging and exclusive content across multiple platforms.

Driven Magazine

Driven, published every Wednesday and Saturday inside The New Zealand Herald and weekly within NZME’s ten regional titles, covers motoring from every angle.

Driven Magazine showcases New Zealand based motoring news, launches and reviews in an innovative and engaging format.

Driven includes, new car reviews, model launches, technical articles, personal pieces, celebrity stories, motorsport, quizzes and quirk. Of course, Driven is also the place to go for anyone wishing to research, buy, view or sell vehicles and acts as a guide for the best car deals in town.

DRIVEN.CO.NZ

DRIVEN.CO.NZ is the only place New Zealanders need to go for everything motoring

Offering news, reviews and listings, DRIVEN.CO.NZ is a one-stop shop for car buyers, sellers and enthusiasts. Alongside over 30,000 dealer and private listings, DRIVEN.CO.NZ is set to launch new tools that make buying and selling a car simple.

Launching March 2018, visitors will be able to determine what their car is worth, when the best time to sell is and how much it will cost them to own it. 

Driven Radio

Every Monday at 6pm, D’arcy Waldegrave hosts The Driven hour on Radio Sport. The segment includes a motorsport focus from Bob McMurray, industry guests and more.

Reader Motivation

“I’m into cars, so driven allows me to indulge in my passion for motoring – everything from motorsports, to car reviews, it lets me dream a little.”

“I see the advertising as being as important as the content in driven, as it helps quantify my dreams, as well as providing a hugely important utility factor for when I’m looking to buy a car.”

Regional Papers

Driven also features in Local Network publications 

 

"Driven offers one pit stop for automotive advertisers, with the capability to develop and deliver highly effective bespoke multimedia campaigns from start to finish."

Weekly Print Readership

126,000
Driven'S AUDIENCE PROFILE

Source: Nielsen CMI Fused Q117 - Q417 Jan 18 *AP15+