Driven

A destination for motoring enthusiasts, Driven covers all things motoring, offering our readers a wide range of engaging and exclusive content across multiple platforms.

Based on in-depth understanding of our readers, Driven delivers what NZ’s motoring audience needs – covering anything from new car reviews, technical articles, celebrity stories, to the latest in motorsport.

Driven offers one pit stop for automotive advertisers, with the capability to develop and deliver highly effective bespoke multimedia campaigns from start to finish. 

Fast cars and smooth rides, this is the A-Z of motoring news from New Zealand and around the world. Everything from motorsport and automobile innovations, to who is driving what, the Motoring section on NZ Herald Online provides an affluent audience with a penchant for fast cars.

Driven includes

  • Good Oil
  • Me & My Car
  • Car care
  • Motorsport
  • Buyers’ guide

Reader Motivation

“I’m into cars, so driven allows me to indulge in my passion for motoring – everything from motorsports, to car reviews, it lets me dream a little.”

“I see the advertising as being as important as the content in driven, as it helps quantify my dreams, as well as providing a hugely important utility factor for when I’m looking to buy a car.”

Regional Papers

Driven also features in Local Network publications

"Driven offers one pit stop for automotive advertisers, with the capability to develop and deliver highly effective bespoke multimedia campaigns from start to finish."

Total Brand Audience

265,000

Monthly Digital Audience

117,000

Weekly Print Readership

155,000

Frequency

Biweekly, Wednesday and Saturday
Driven'S AUDIENCE PROFILE

Source: Nielsen CMI Fused Q4 13 – Q3 14 October