Driven, published every Wednesday and Saturday inside The New Zealand Herald and weekly within NZME. Publishing’s six regional titles, covers motoring from every angle.
Re-launched in March 2015, the new look Driven Magazine showcases New Zealand based motoring news, launches and reviews in an innovative and engaging format.
Driven includes, new car reviews, model launches, technical articles, personal pieces, celebrity stories, motorsport, quizzes and quirk. Of course, Driven is also the place to go for anyone wishing to research, buy, view or sell vehicles and acts as a guide for the best car deals in town.
Driven has moved from its previous online home within the Herald Online to a new, custom built, stand-alone multiplatform site developed to assist car buyers and enthusiasts wherever they are… at home researching or out and about.
The reason behind the shift was based on research findings from our recent Road to Purchase survey. This highlighted a gap in the New Zealand market of a site that provided a one-stop shop for car buyers, enabling them to view and compare listings and reviews within the same site.
Driven.co.nz is content-led while enabling New Zealanders to compare NZ based reviews and advice side by side with car listings.
Every Monday at 6pm, D’arcy Waldegrave hosts The Driven hour on Radio Sport. The segment includes live chats with Driven editor Liz Dobson, motorsport focus from Bob McMurray, industry guests and more.
Plus ask your NZME Account Manager about Driven TV...
“I’m into cars, so driven allows me to indulge in my passion for motoring – everything from motorsports, to car reviews, it lets me dream a little.”
“I see the advertising as being as important as the content in driven, as it helps quantify my dreams, as well as providing a hugely important utility factor for when I’m looking to buy a car.”
Driven also features in Local Network publications
"Driven offers one pit stop for automotive advertisers, with the capability to develop and deliver highly effective bespoke multimedia campaigns from start to finish."
Total Brand Audience208,000
Monthly Digital Audience117,000
Weekly Print Readership155,000
Source: Nielsen CMI Fused Q2 14 - Q1 15 April