Canvas magazine

Audience Profile

Canvas Magazine

Reader profile

Readers look forward to Canvas as part of their weekend read. Its glossy format sets it apart from the rest of the paper giving it a distinct identity. Readers put weight behind Canvas Magazine reviews and columnists.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 55.93%

Male: 44.07%

Top 3 Socios: 69.15%

Top 3 Occupations: 26.78%

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Lifestage One – Dependent Children: 1.36%

Lifestage Two – Independent Young Adults: 7.80%

Lifestage Three – Adults with Young Families: 12.20%

Lifestage Four – Adults with Older Children: 30.17%

Lifestage Five – Empty Nesters: 48.47%

Home Owners: 80.00%

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