Audience Profile


Reader profile

Bite’s readers are more than likely the main household shopper, responsible for the day-to-day purchasing decisions of the household. Bite readers often give advice or make recommendations to friends or family on which new foods to try.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 66.67%

Male: 33.81%

Top 3 Socios: 66.19%

Top 3 Occupations: 20.95%

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Lifestage One – Dependent Children: 1.43%

Lifestage Two – Independent Young Adults: 9.52%

Lifestage Three – Adults with Young Families: 13.33%

Lifestage Four – Adults with Older Children: 29.05%

Lifestage Five – Empty Nesters: 46.67%

Home Owners: 78.10%

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Bite Online

Audience profile

Having a wide range of engaging content means having a wide appeal. The reader is a lover of food, they are home cooks who need something in a hurry, or are looking for inspiration. The primary target audience for is household shoppers 25+.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018