Dedicated to food, health and wellness, Bite is the perfect environment to target those all-important household decision makers every week.

"Bite is big on personality and our team have been specially chosen for their unique ability to cook and entertain.

Within both our print and digital platforms Bite provides everything you need to know about the everyday food experience.”

Jo Elwin, Editor, Bite

Food is what we are all about; Bite is designed as a bible for busy people who love food and is full of ideas, recipes, tips and tricks.

Each week Bite magazine has a themed issue giving readers recipes, advice and tips on how get the most out of their week night meals. 

The best Bite content, ideas and inspiration can be found on – an exciting, innovative multiplatform site that showcases New Zealand’s most trusted recipes, from the NZME. family of newspapers and magazines.

Bite Magazine columns and special sections

  • Jo’s kitchen
  • Monday night dinner
  • Ask Peter
  • Food FYI
  • Themed recipe features
  • Food for thought
  • 4 Bites
  • Healthy Habits
  • Nutritional quick fixes
  • Life coaching with Louise Thompson

Bite Online features

  •   Over 9,000 easily searchable recipes.
  •   Opportunities for advertisers to sponsor collections or reader recipe competitions.
  •   Plus kitchen tips, hot topics and weekly competitions.

Reader feedback

"Thanks for all the great recipes, ideas & information! I am hooked on Bite & have just about every copy since it was first published...there has not been one edition yet where there has not been loads of interesting reading" - Reader

Reader motivation

“Bite is my bit of time out – in print I pore over the recipes, and get ideas for meals to make this week – its also a good way to learn about new products.”

“Whilst I appreciate a fancy meal, my main focus during the week is to easily plate up a delicious and nutritious meal for my family.”

“I quite often search by ingredient, to find a good recipe to cook. I love that it’s a local site, with metric measurements, and accessible, local ingredients.”


Source: Nielsen CMI Fused Q4 13 – Q3 14 October

"Bite reaches readers at every stage of the cooking process – providing meal inspiration, shopping list items, and recipes to follow while they cook."

Total Brand Audience


Monthly Digital Audience


Weekly Print Readership


Print Frequency

Weekly, Monday