Be Well

Be Well is dedicated to food and wellbeing.

Be Well is the New Zealand Herald's weekly Monday magazine that celebrates your relationship with food. Be Well offers recipes and kitchen tips contributed by some of New Zealand's most talented cooks and chefs, reviews and insider knowledge on where to eat in New Zealand and abroad, gardening and fresh food tips as well as new trends to help you live well. Be Well – Your recipe for life.

The 16-page pull out builds on the existing Monday food offering of Bite, which will live on at Bite.co.nz. The rebrand is an extension that brings readers more content that not only focuses on food and recipes, but travel, fitness and general wellbeing too. The content is also available digitally in the lifestyle section on nzherald.co.nz.

Food lovers needn’t fear as it continues to have recipe ideas and inspiration. Be Well has four main sections; Eat Well, Travel Well, Grow Well and Live Well.

Be Well weekly columns and special sections

  • Meal ideas and inspiration Feature recipes from top contributors and fresh new writers
  • 7 Nights - 7 dinner ideas for the week
  • Short haul travel for busy Kiwis
  • The Travel Doctor - tips for travelling healthy
  • Seasonal ingredients – how to make the most of your garden harvest
  • Focus on edible gardening
  • Live Well Road Test: Volunteers try new fitness and diet trends - online video diaries on nzherald.co.nz/livewell
  • Rate my diet: Qualified nutritionists analyse our readers' diets with feedback on how they can make improvements

Eat Well (Bite.co.nz) Online features

  •   Over 13,000 easily searchable recipes.
  •   Opportunities for advertisers to sponsor collections or reader recipe competitions.
  •   Plus kitchen tips, hot topics and weekly competitions.

Source: Nielsen CMI Fused Q3 17 - Q2 18 Sept 2018 *AP15+

"The 16-page pull out that brings readers more content that not only focuses on food and recipes, but travel, fitness and general wellbeing too."

Total Brand Audience

337,000

Monthly Digital Audience

137,000

Weekly Print Readership

214,000*

Print Frequency

Weekly, Monday
Be Well'S AUDIENCE PROFILE